At Tie & Dye, creativity meets tradition in every handcrafted piece. Founded by Aarti Shah, the brand is built on a passion she discovered long before marriage but had to set aside due to a busy lifestyle. When the world slowed down during the pandemic, Aarti found the perfect moment to revisit her art — and that’s how Tie & Dye was born.

From vibrant sarees, stoles, and lehengas to stylish t-shirts, towels, and home décor, every creation is a reflection of artistry, patience, and love for color. Beyond ready-made collections, Tie & Dye also offers customized designs and interactive workshops, inviting others to experience the joy of this age-old craft.

With a vision of taking Indian handcrafted fashion to a global stage, Aarti aims to grow Tie & Dye into a brand that not only beautifies wardrobes and homes but also celebrates culture, sustainability, and creativity worldwide.